This course teaches the concepts of marketing through a series of readings and cases that profile the decision-making problems of marketing managers. The course discusses marketing in terms of the organization’s total operation with emphasis on consumer satisfaction. It emphasizes the interrelationships of marketing concepts, decision-making, strategy, planning, and systems of control. Topics will include buyer behavior, product policy, pricing strategy, promotion, competitive strategy and brand management.
marketing management.png- Teacher: Angelo Santos
- Teacher: Noemi Vega