This course is a study of the concepts needed to
respond to customer wants and needed through planned personalized communication
that influences purchase decision, ensures satisfaction and enhance future
business opportunities. The focus of the study includes selling strategies,
psychological and social factors influencing buying and selling, career
opportunities and technological integration in selling. It also covers the function
methods of recruitment, selecting, training, motivating, equipping,
compensating, controlling and supervising salesman
- Teacher: Hazel Mina